Saturday, October 18, 2014

Take a Social Media Marketing Class

For the past month or so, I have had the good fortune to be in Professor Maureen Lloyd-James' Social Media and Internet Marketing class at Johnson & Wales University North Miami campus.

As a self-described marketing moron, I was intimidated to be entering a class which boasted no text book. I'm old enough that such new fangled teacher-ing methods stink of witchcraft or hippie madness. The old prejudices that want to cling to a heavily bound, overpriced tome of knowledge have quickly evaporated, however. Aside from saving a small fortune in the bookstore, I have come to deeply respect the rapidly changing landscape of the digital marketing world.

The class lecture is fast paced and information dense. The Prof does not waste time and makes every second count. She assigns articles sourced from all over the internet describing various perspectives on the wiles of internet marketing. And, Professor Lloyd-James is happy to share useful online tools that extend our virtual reach.

All in all, it is a fascinating class. I am enjoying it immensely. I highly recommend anyone interested in learning more about this fascinating field of study to sign up for a class at their local university. You are never too old to learn something valuable. I have seen the positive impact of this course in my social media interactions already.

I can't wait for class tomorrow.

R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom

Subscribe for free insights: RSS | Email

Wednesday, September 17, 2014

Nanomaterials & Manufacturing

A nanometer is one millionth of a millimeter. Once we enter the nano scale, we are dealing with a very tiny world. This is a world that cannot be seen with the naked eye, or even a regular laboratory microscope.

Once we engineer a material to the nanoscale, they start to take on strange properties which ultimately determine the value of those materials. Nanomaterials are being used today to make medicines more effective, make concrete stronger, and to assist with toxic waste cleanup.

Nanoscale materials can be absorbed by human beings either through ingestion, breathing and even through the skin. This poses some serious health risks from nanomaterials as we learn how they impact the human body over time. Even benevolent medicines can become poisonous in high enough doses.

The ultimate nanomaterial is graphene. This material has near unlimited applications in every aspect of business life. Every few days, scientists publish a new discovery based on graphene and its derivatives. Currently, graphene is insanely expensive but the price is coming down quickly as new manufacturing methods are developed. However, graphene will still need to drop a full order of magnitude before it can be economical for consumer applications.

Once graphene breaks this price-performance barrier, we will see an explosion of new applications. Now I come to the bigger point of this post: once we can commercially 3d print at the nanoscale, the whole $10 trillion global manufacturing changes. That is the game changer which disrupts the entire industry.

When anyone, anywhere can 3d print a smartphone, why do we need cheap Chinese factories? This is a continuation of deep global trend of annually increasing production and declining manufacturing jobs. This is at the heart of the change away from the Industrial Economy to the Network Economy. Three hundred years ago, 90% of the global population worked in agriculture, today it is 3%. Soon we will see the same happen with manufacturing, with the concurrent collapse and consolidation of most of the businesses in the manufacturing industry.

During times of great change, it is smart to have forward thinkers as part of your team. You need intelligent people who can see how these changes will impact your business so you can survive the coming storm. Contact us today to get started. (305) 423-9574

R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom

Subscribe for free insights: RSS | Email) -

Monday, September 15, 2014

Digital First Impression

Don't go cheap on your website. Provide visitors with enough information to convince them to contact you. A half-assed website is the surest road to failure. It makes you look unimportant and unreliable. Kind of like a little kid in Dad's suit -- it might make me laugh but it doesn't fill me with confidence.

There are times to be frugal and times to be splendid. When it comes to your website, spend some money for something you can be proud of. Not something that will make me think you are a joke. First impressions are everything.

If you need help with your website, please contact me today. I am always happy to give you my first impressions for free. Call 305-423-9574 or email now.

R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom

Subscribe for free insights: RSS | Email

Friday, September 12, 2014

SMB Tech Mistakes - I Don't Need Social Media

SMBs don't really have a reputation for being trailblazers in adopting cutting-edge technology. This makes sense when you consider that we tend to operate under tight budgets, which only grow tighter during sluggish economic periods. However, we need to start looking at technology as a force multiplier which allows us to leap frog larger businesses.

It is well understood that SMB owners should never stop networking. In addition to face-to-face networking opportunities, we are foolish if we don't also leverage our online social networking for business gain. Statistically, most people spend 20 minutes checking Facebook 5 times a day. Take a few of those minutes and put out a marketing message instead of looking at somebody's baby/wedding/cat pictures.

Engage with customers on a regular basis and long-term relationships will result. People prefer to buy from people they know. It creates a level of comfort because if something goes wrong, they can just send you a private message directly asking for redress. This is vastly superior to doing business with a giant, faceless corporation that doesn't really care about their customers.

So, get involved. Get online and start engaging with potential customers. It will be worth your while.

R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom

Subscribe for free insights: RSS | Email

Thursday, September 11, 2014

Trek-nology Theory

I am now risky all of my geek street credit with this simple admission - I never really cared for the Star Trek television programs. Amongst the geek community this is tantamount to heresy, but I admit it fully. I always found the stories rather simplistic and the villains ridiculously dramatic. The show never really caught my interest.

What did catch my attention was the technology, and moreso, how humans interacted with it. Gene Roddenberry may not have been a great writer, but he was a brilliant futurist who clearly saw the path that technology would follow. How many Star Trek technologies do we live with every day? Cell phones and tablet computers are the most immediately obvious. But even replicators (or molecular printers) and transporters are now being developed. The future envisioned by Roddenberry is strangely accurate.

Back in 1998, I commented to BHF that if we could create a working gadget similar to something seen on Star Trek, it would be a guaranteed success. I opined that this would be because we would not need to explain the new tech to people, they would know how it worked and how it would make life better simply because they saw it on Star Trek. I postulated that there must be a very high intersection between Trekkies and early adopters. Nothing has changed my opinion in the intervening decades. I called this my Treknology Theory.

Because this blog is to share my ideas, it stands to reason this older idea should also be released into the wild. I am certain it isn't new or original, but perhaps this might spark someone to think of a new product that can change the world. If you want help developing your Trek-nology, send me an email. We have engineers standing by to help make your dreams come true.

R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom

Subscribe for free insights: RSS | Email