Monday, September 15, 2014

Digital First Impression

Don't go cheap on your website. Provide visitors with enough information to convince them to contact you. A half-assed website is the surest road to failure. It makes you look unimportant and unreliable. Kind of like a little kid in Dad's suit -- it might make me laugh but it doesn't fill me with confidence.

There are times to be frugal and times to be splendid. When it comes to your website, spend some money for something you can be proud of. Not something that will make me think you are a joke. First impressions are everything.

If you need help with your website, please contact me today. I am always happy to give you my first impressions for free. Call 305-423-9574 or email now.

R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom

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Friday, September 12, 2014

SMB Tech Mistakes - I Don't Need Social Media

SMBs don't really have a reputation for being trailblazers in adopting cutting-edge technology. This makes sense when you consider that we tend to operate under tight budgets, which only grow tighter during sluggish economic periods. However, we need to start looking at technology as a force multiplier which allows us to leap frog larger businesses.

It is well understood that SMB owners should never stop networking. In addition to face-to-face networking opportunities, we are foolish if we don't also leverage our online social networking for business gain. Statistically, most people spend 20 minutes checking Facebook 5 times a day. Take a few of those minutes and put out a marketing message instead of looking at somebody's baby/wedding/cat pictures.

Engage with customers on a regular basis and long-term relationships will result. People prefer to buy from people they know. It creates a level of comfort because if something goes wrong, they can just send you a private message directly asking for redress. This is vastly superior to doing business with a giant, faceless corporation that doesn't really care about their customers.

So, get involved. Get online and start engaging with potential customers. It will be worth your while.

R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom

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Thursday, September 11, 2014

Trek-nology Theory

I am now risky all of my geek street credit with this simple admission - I never really cared for the Star Trek television programs. Amongst the geek community this is tantamount to heresy, but I admit it fully. I always found the stories rather simplistic and the villains ridiculously dramatic. The show never really caught my interest.

What did catch my attention was the technology, and moreso, how humans interacted with it. Gene Roddenberry may not have been a great writer, but he was a brilliant futurist who clearly saw the path that technology would follow. How many Star Trek technologies do we live with every day? Cell phones and tablet computers are the most immediately obvious. But even replicators (or molecular printers) and transporters are now being developed. The future envisioned by Roddenberry is strangely accurate.

Back in 1998, I commented to BHF that if we could create a working gadget similar to something seen on Star Trek, it would be a guaranteed success. I opined that this would be because we would not need to explain the new tech to people, they would know how it worked and how it would make life better simply because they saw it on Star Trek. I postulated that there must be a very high intersection between Trekkies and early adopters. Nothing has changed my opinion in the intervening decades. I called this my Treknology Theory.

Because this blog is to share my ideas, it stands to reason this older idea should also be released into the wild. I am certain it isn't new or original, but perhaps this might spark someone to think of a new product that can change the world. If you want help developing your Trek-nology, send me an email. We have engineers standing by to help make your dreams come true.

R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom

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Wednesday, September 10, 2014

Experiments in Social Media

As some of my readers already know, I am a Management student at Johnson & Wales University at the North Miami campus.  I enjoy being an older student, mostly because all the suck-up students think I am a professor. This means I have hordes of young people happily holding doors for me and offering to buy me coffee. I accept the open doors but not the coffee -- my arrogance does indeed have limits. I digress...

I am currently enrolled in Marketing 3045 - Social Media and Internet Marketing. As a self-confessed Marketing Moron, I am interested in what this class has to offer. Our first class session was a whirlwind of social media sites and statistics. Needless to say, I am fascinated with this strange world. As a long time blogger and user of social media, I am like the proverbial fish who swims in the water without being aware of it. Social media is a tool I have used for various purposes, but never as a tool for direct marketing. I look forward to learning more

The first experiment has begun. I have created a Facebook Business Page for myself as an author. I am asking everyone to Like the page as part of a class assignment. I hope you will join me on that page.

R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom

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Friday, August 15, 2014

Maker Culture

Makers are the technology world's masters of the Do It Yourself (DIY) movement. This is a subculture obsessed with innovation, invention and prototyping. They identify and/or invent new uses for existing technology, or they blend different sources to create new solutions.

The entire subculture emphasizes learning-by-doing. They are all about learning by failure and then sharing their experiences with one another online. As opposed to the historic example of the garage tinker who worked alone to invent something he could patent, the Makers are more likely to license their discoveries under Creative Commons. Makers are the people in the trenches of the STEM fields of study.

All across the world, Maker Spaces are opening their doors. These brick and mortar facilities are gathering places for those willing to learn and share their knowledge. The better funded locations may also include 3d printers, CNC, metalworking and electronics tools. A simple search online will help you find a Maker Space near you.

These are the modern hobbyists. They are the natural extension of early ham radio operators and the Homebrew Computer Club which brought together the founders of Apple Computer. It is within this subculture that will birth the next generation of business moguls. These are the people on the forefront of modern innovation.

Are you a Maker? Tell me about it.

R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom

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