Anything that expands the reach of your business into new markets and also provides additional avenues for customers to communicate with you are beneficial. The internet has opened a new range of opportunities for business and consumers to create an environment where value is more important than hype. More and more studies are proving that people are tired of Interruption Advertising. That means the traditional marketing methods are becoming less and less effective every day. So, to set to yourself apart from the herd, smart businesses will start to provide value before the sale. That means sharing expertise and ideas free of charge.
Ultimately, that is what Web 2.0 is all about. It is the empowerment of the consumer by developing communities where experts are established by the consensus of the group. It is the ultimate expression of the democracy of ideas. Good ideas and concepts will rise to the top.
So, what good ideas and concepts are you promoting? What is your business social networking strategy? How are you working with Web 2.0 technologies to expand your brand awareness?