Monday, April 26, 2010
Do you own a brick and mortar business? A real life building with walls and everything! Including a rent bill?
What does your sign say?
Don't you understand the point behind a sign? It's so I can remember your name.
So what happens when I look you up online? What if I wanted to call and make a reservation for 12? Or ask about that 25% Off Sales banner?
You see, I've got things to do. When I'm driving around and I spot a restaurant (or sale, or business, or shoe store, etc.) that looks interesting, I commit it to memory. Then I look it up later -- online.
If I can't find you, you lost a prospect.
If I'm just looking for lunch, I'll try to get a table. But if I have a party of 12, I call ahead.
25% off sounds worth investigating. But I'm on my way somewhere and I don't have time now. So I'll check it out later -- online.
So...what's your sign say? And what does your website say? Is it the same? Or worse, why do I find places with eerily similar names but no dead, set, 100% same name as the sign?
How dumb are you? I'd say very.
Oh and you say you're not online... What century is it?