"Cognitive neuroscientists have...observed how... a mental rotation task is presented to women (as either a threateningly "male" spatial reasoning task or a more feminine sounding "perspective-taking" test) affects which brain regions are recruited - and even how well the women do at it." from The Britannica Guide to The Brain; pXVI
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We perform based on our biases. When we think something is easy, then it is. Our perception controls our reality. How challenges are presented matters!
What if we could harness those biases? What if we could identify the least threatening way to present tasks to our workers? How would this impact management? How would it change our work environments?