Financially Responsible Efficient Engineering (F.R.E.E.)
But the idea is sound.
The whole idea that free is really the absence of net cost (instead of just zero price) has been poking me in the brain all week.
But it makes sense. Therefore, I have decided that F.R.E.E. will now be the governing philosophy of all engineering work we do for our customers.
We will be Financially Responsible. We promise to protect our customer's money. We cannot be successful if our customers are broke. Therefore, it's in our best interest to help customer's succeed. The shortest route to success is controlling costs.
Efficient Engineering means we design everything to exacting standards. We make it right the first time so there's no need to fix it again and again. We make it work with the fewest number of steps and moving parts. We reduce the number of steps without hurting quality.
What do you think? Does it make sense? Any readers with marketing skills, what do you think?