Here's 7 ways to make it hard for people to buy:
- No price tag.
If I have to ask, then I usually just won't. Lost sale.
- Cash only.
Get into the 21st Century please.
- Confusing checkout.
Follow Internet Wise Guy Seth Godin and think of web surfers as monkeys trying to get a banana in a scientific experiment. If it isn't clear, the monkeys (and their money) won't bother.
- Long lines.
I have things to do besides shop here. Long lines don't make me want to come back.
- Really loud music.
I'm getting old and cranky. Turn that damn noise off. Rotten kids.
- Background checks.
This one is rare, but it happens. I understand if you are required by law but it still sucks.
- Stupid employees.
Make sure your workers understand that what matters is getting the money. I've had employees refuse to accept my payment because I didn't include the invoice number on the check! That's really, really stupid. Get the money first and worry about accounting later. Make this company policy.
What did I miss? You tell me. firstname.lastname@example.org