Saturday, January 17, 2009

Book Review: Making News: A Straight Shooting Guide to Media Relations

Finally a book on media relations that does not rely on the shotgun appraoch to sending press releases! In this book, David Henderson explains how to establish a relationship with reporters in your industry and to become a trusted source that they will rely on. This book is worth 3x the current price! Excellent!





R-Squared Computing - Business Technology Experts