Saturday, October 18, 2014

Take a Social Media Marketing Class

For the past month or so, I have had the good fortune to be in Professor Maureen Lloyd-James' Social Media and Internet Marketing class at Johnson & Wales University North Miami campus.

As a self-described marketing moron, I was intimidated to be entering a class which boasted no text book. I'm old enough that such new fangled teacher-ing methods stink of witchcraft or hippie madness. The old prejudices that want to cling to a heavily bound, overpriced tome of knowledge have quickly evaporated, however. Aside from saving a small fortune in the bookstore, I have come to deeply respect the rapidly changing landscape of the digital marketing world.

The class lecture is fast paced and information dense. The Prof does not waste time and makes every second count. She assigns articles sourced from all over the internet describing various perspectives on the wiles of internet marketing. And, Professor Lloyd-James is happy to share useful online tools that extend our virtual reach.

All in all, it is a fascinating class. I am enjoying it immensely. I highly recommend anyone interested in learning more about this fascinating field of study to sign up for a class at their local university. You are never too old to learn something valuable. I have seen the positive impact of this course in my social media interactions already.

I can't wait for class tomorrow.








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