I admit that lately I have become fascinated by the DIY Channel on cable TV. For some reason, watching hapless homeowners trying to remodel their houses provides me with hours of laughter. I realize not everyone has my background in construction but it's hilarious to watch otherwise intelligent people confounding common sense.
Do It Yourself doesn't seem to be slowing down. Millennials are embracing the idea started by the Baby Boomers of saving money on home improvements by eliminating the cost of competent laborers. However, a little guidance (for a reasonable fee) is always wise.
If you are an under-employed contractor or handyman, you may want to consider marketing yourself as a DIY Coach. Simply stated, you will help coach homeowners through their remodeling work. You'll help with construction planning, permitting, building, dealing with inspectors and all the other skills that you have to offer. They will pay for advice, consultations and planning.
The beauty of this idea is that once you have them as a customer, it becomes easier to up-sell them on other services. Homeowner has enough sense to be afraid of electrical work? Up sell him your electrician services. I am willing to bet that more than half the time, the DIY Construction Coach will end up getting the full contract, with a labor discount because the homeowner's will "help."
With all the economic turmoil, especially in the construction industry, it makes sense to take advantage of industry trends and adapt them to circumstances.
R-Squared Computing | Lou RG | Nearly Free IT | Firm Wisdom
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