Friday, April 16, 2010
Why I Hate TechnoGeek
I realize that jargon is useful. It helps the initiated to quickly communicate. It also helps determine someone's tech street cred by their grasp of TechnoGeek.
But it only works when talking to other geeks!
Nothing makes me crazier than to listen to a tech babble TechnoGeek at a customer. It is a complete waste of time. It unnecessarily complicates communications, it disguises meaning and, worst of all, it makes the client feel dumb.
That is why I have made it my personal mission to make sure that no one in R-Squared Computing will talk that way to customers. You don't need to be a tech expert to run your business. You don't need to understand the inner workings of your computer any more than I need to know what it smells like inside the sun. As long as the damn thing works, who cares?
What you need to understand are the benefits. You want to know how it will make you faster, smarter, cheaper and better than your competition. You don't care about gigas, teras, hertz or any of the rest of that crap. You want concise, clear explanations that mean something to you.
TechnoGeek is great when talking to other geeks. It helps us communicate quickly and efficiently. But to you, the business decision maker, it might as well be Martian. That's why I want to ban TechnoGeek except in controlled circumstances. If you can't explain it without jargon then there's probably no business benefit.
Drowning in TechnoGeek? 305-423-9574