Friday, June 5, 2009

Book Review: World Wide Rave

This book by David Meerman Scott is a primer for how to create viral buzz online.

A World Wide Rave is when people around the world talk about you, your company and/or your products. It's when communities link to your stuff online and when online buzz drives buyers to you.

Rules of the Rave:

  1. Nobody cares about your products (except you).
  2. No coercion required.
  3. Lose control.
  4. Put down roots.
  5. Point the world to your (virtual) doorstep.
Anyone can trigger a World Wide Rave just by creating something valuable that people want to share. That's it.

It is a quick read and includes some solid insights. Some of the examples are a bit unrealistic for a startup business (especially the Harry Potter Theme Park example). However they are all useful for understanding the dynamics of viral marketing online.

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