A World Wide Rave is when people around the world talk about you, your company and/or your products. It's when communities link to your stuff online and when online buzz drives buyers to you.
Rules of the Rave:
- Nobody cares about your products (except you).
- No coercion required.
- Lose control.
- Put down roots.
- Point the world to your (virtual) doorstep.
It is a quick read and includes some solid insights. Some of the examples are a bit unrealistic for a startup business (especially the Harry Potter Theme Park example). However they are all useful for understanding the dynamics of viral marketing online.
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