Sell It First

I have seen products sold from nothing more than a picture. A computer generated graphic of a product that only existed on the piece of paper. Maybe some specifications thrown in too.

No molds, no prototypes, no source code, no wiring diagrams, no factory, no nothing.

No engineer had drawn anything. No programmer had typed anything. The Product Development guys were not consulted. R&D was clueless. Just a picture on a piece of paper.

I am not just talking about consumer electronics, I have also seen it done with:

• vaporware (software that doesn't exist)
• houses
• automobiles
• airplanes
• the list goes on and on...

Sell it first. Otherwise, why bother making it?